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Regional Demographics

The 2010 West Michigan Vital Signs report compiled by the West Michigan Strategic Alliance shows that West Michigan ranks 9th overall compared to 26 similar U.S. regions on key social, economic, and environmental indicators. The region ranked 17th on economic indicators, 10th on social indicators, and 6th on key environmental indicators. Read more of the report here.

Please contact us or a member of The Right Place business development team to receive other regional information specific to your business location or expansion project.


Population

Grand Rapids CSA*
2011 Estimate 1,326,742
2010 Census 1,321,557
2000 Census 1,254,661
1990 Census 1,083,174
*Grand Rapids Combined Statistical Area (Allegan, Barry, Ionia, Kent, Muskegon, Newaygo, and Ottawa counties) 
Source: Claritas



Race and Ethnicity


Share of CSA* Population
White      1,132,719                      85.4%
Hispanic or Latino        103,293 7.8%
Black or African American 86,092 6.5%
Asian 21,041 1.6%
American Indian and Alaska Native            7,169 0.5%
Native Hawaiian and Other Pacific Islander 617 0.1%
Total Population Estimate                                                                1,326,742
*Grand Rapids Combined Statistical Area (Allegan, Barry, Ionia, Kent, Muskegon, Newaygo, and Ottawa counties)
Source: Claritas



Ages

Age Ranges        Total in Age Range       Percent of CSA Population 
0 to 17 336,507 25.4%
18 to 24 129,027 9.7%
25 to 44 354,862 26.7%
45 to 64 345,038 26.0%
65+ 161,308 12.2%
Source: Claritas


Household Income

Grand Rapids CSA*
 Average Household Income  $60,191
 Median Household Income             $48,681
 Per Capita Income  $22,496
*Grand Rapids Combined Statistical Area (Allegan, Barry, Ionia, Kent, Muskegon, Newaygo, and Ottawa counties)
Source: Claritas



Cost of Living

Metropolitan Statistical Area  Composite  Groceries  Housing  Utilities  Transportation  Health Care  Misc.   Goods & Services
Grand Rapids 88.9 98.9 76.1 91.2 98.2 94.4 91.9
Detroit, MI 90.6 90.5 78.3 103.0 97.9 93.2 95.1
Chicago, IL 115.3 112.5 133.4 96.6 118.4 107.1 106.3
Minneapolis, MN 112.1 110.2 121.5 98.7 108.6 101.8 111.1
Cleveland, OH 103.8 111.8 96.5 101.9 101.7 106.0 107.9
Cincinnati, OH 93.3 103.8 81.6 102.1 95.1 101.7 95.1
Milwaukee,WI 98.4 93.9 103.5 102.2 96.0 109.7 93.8
Raleigh, NC 95.1 99.6 82.2 103.8 98.4 94.7 101.0
Atlanta, GA 95.2 96.4 91.0 89.4 98.2 98.9 99.0
Oklahoma City, OK 89.1 92.9 85.0 86.6 88.1 101.3 90.6
Knoxville, TN 89.7 93.2 84.7 99.0 84.1 91.4 91.3
St. Louis, MO 91.3 97.3 74.4 102.4 94.0 99.1 98.7
Austin, TX 93.4 83.6 79.2 101.9 101.3 96.9 104.6
Las Vegas, NV 101.4 104.8 93.2 91.3 104.1 109.1 108.7
*The average for all participating places equals 100 and each participant's index is read as a percentage of the average for all places.
Source: Council for Community and Economic Research, ACCRA Cost of Living Index, First Quarter 2011


2011 Median Home Values

   Grand Rapids CSA*
Median owner-occupied housing value  $140,500
Median renter-occupied unit  $686
*Grand Rapids Combined Statistical Area (Allegan, Barry, Ionia, Kent, Muskegon, Newaygo, and Ottawa counties)
Source: American Community Survey


Educational Attainment

 Educational Attainment Regional Population  % Regional Population 
High school graduate     273,178 31.7%
Some college or associate degree   274,583 31.9%
Bachelor's degree  144,408 16.8%
Graduate or professional degree  69,095 8.0%
Source: Claritas


Please contact us or a member of The Right Place business development team to receive other regional information specific to your business location or expansion project.