Market Diversification

The Michigan Manufacturing Technology Center-West (MMTC-West) Market Diversification Program has been developed specifically for West Michigan's small and mid-size manufacturers. Through a combination of facilitated group workshops and one-on-one customized training, companies gain transferable skills that will help them to:

• Identify new markets for entry
• Develop an in-depth understanding of the needs and requirements of existing and new customers in these markets
• Develop new products and services to meet existing market demand
• Create strategies to service these customers
• Adapt processes to implement innovative solutions
• Reduce risks of change
• Improve the bottom line
  

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