Hello West Michigan hosted their 2018 Annual Meeting this past March, which featured guest speaker Matt Jung, Cofounder of Comfort Research. This meeting is also Hello West Michigan’s opportunity to update their member companies, partner organizations, and the community at large on the organization’s achievements and metrics from the past year. 


Hello West Michigan 2018 Annual Meeting

ReThink West Michigan, the annual Thanksgiving Eve event co-hosted by Hello West Michigan and The Right Place since 2012, expanded to become a multi-location event in 2017. It now includes event locations in Barry County, Mason County, Kent County, Muskegon County, and Ottawa County. In total, all 5 events had over 260 attendees and 38 participating companies. 

Hello West Michigan also launched a successful out-bound marketing campaign for IT Candidates that resulted in 2 candidates relocating to West Michigan. Additionally, 21 candidates were sent in the Weekly Resume Pack so more relocations are possible. 

A new internal system for tracking candidates through the weekly resume pack was launched in 2017. These improvements allowed Hello West Michigan to increase the number of candidates they spoke with by 10%. In total, Hello West Michigan has sent out 2,042 candidates since 2013. 


In addition to Hello West Michigan’s yearly update, the Annual Meeting included a presentation from guest speaker, Matt Jung, Co-founder of member company Comfort Research. The company designs and manufactures furniture in Grand Rapids and has a central focus on company culture. Matt talked about how culture can be used as a differentiator and talent attraction tool for companies. Matt’s three keys to success for building a winning company culture are:

  1. Recognize them
  2. Reward them
  3. Repeat

At Comfort Research, employees are rewarded for their ideas and hard work in significant ways. There are quarterly opportunities for pitching new ideas/ processes where winners receive cash prizes, extra time off, and their picture on the “Wall of Fab”, a central hallways all employees must funnel through. There is an emphasis on both manager to employee recognition and peer-to-peer recognition. 

To learn more about this year’s annual meeting, please visit www.hellowestmichigan.com.