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The Right Place

Photo of Jodi Nichols

Jodi Nichols

Business Development Coordinator - Lake and Oceana

231-742-3328 nicholsj@rightplace.org

Jodi serves as Business Development Coordinator for Lake and Oceana Counties. In this role, she provides business support services to prospective and existing companies. She works to improve the overall economic state of Lake and Oceana Counties through business retention, expansion, and attraction.

Past Experience

Prior to joining The Right Place, Jodi spent more than 20 years doing community development work with non-profit organizations in West Michigan. She’s worked with United Way, Habitat for Humanity, and Girl Scouts, and has held various leadership positions including serving as an Executive Director, Director of Development, Director of Fundraising & Marketing, and more.


Bachelor of Science, Business Administration | Grand Valley State University


  • Non-Profit Fundraising Executive Certificate | Indiana University, Lilly School of Philanthropy
  • Michigan Economic Development Corporation (MEDC) Redevelopment Ready Communities Certification

Community Involvement

  • Geo Group North Lake Facility Community Affairs Council
  • Lake County Habitat for Humanity Fundraising Committee
  • Oceana College Access Network Leadership Committee
  • United Way of the Lakeshore Oceana County Committee Member and Board Representative

Notable Projects

United Way of the Lakeshore

  • Community fundraising campaigns of $2.4 million annually
  • Brought Employer Resource Network services to Muskegon area businesses
  • Launched the A.L.I.C.E initiative for workforce programming in Muskegon, Newaygo, and Oceana Counties

Muskegon County Habitat for Humanity

  • Led the development of $2.6 million in workforce housing
  • Tripled the size and revenue of the retail program

Favorite Part of Living in West Michigan

I love West Michigan for many reasons but the beauty of the four seasons and the opportunities that each season brings to enjoy the outdoors is truly special. There really is no place like home!

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