About Us
About Us
Since its founding in 1985, The Right Place has assisted thousands of Greater Grand Rapids companies to invest more than $6.1 billion and 50,000 new jobs throughout the region
Advancing the Greater Grand Rapids Regional Economy
Serving the Greater Grand Rapids Region since 1985, The Right Place, Inc. is a economic development organization funded through investments from the private and public sectors.
MISSION
To drive sustainable economic growth and shared prosperity for all in the Greater Grand Rapids Region.
VISION
The Greater Grand Rapids Region will be the most resilient, productive, and equitable regional economy in the nation.
Staffed by a skilled team of economic development and business professionals, The Right Place concentrates on three key strategic pillars: People, Place and Prosperity. This philosophy focuses on people as the drivers of a successful economy, recognizing them to be the differentiating factor from one region from another.
PEOPLE
We aspire to be a region where everyone can achieve their highest potential. We work toward this aspiration by strategizing with regional talent partners, leveraging our business network to amplify best practices, and benchmark area talent development, retention, and attraction efforts.
PLACE
We aspire to be a region of choice, where people choose to visit, locate, & stay. We work toward this aspiration by focusing on strategies related to placemaking, infrastructure enhancements, site development and transformational projects.
PROSPERITY
We aspire to be a vibrant economy that provides good careers & opportunities for all. We work toward this aspiration through strategies focused on business retention, expansion, and attraction, economic inclusion, and business intelligence.
The Right Place's ultimate goal is to help the people of the Greater Grand Rapids region reach their full potential within the community by driving business growth and attraction to create more opportunities for all in the region.
About The Right Place
View our full brochure to learn more about how The Right Place leads business expansion, attraction and retention efforts for the Greater Grand Rapids Region.
Partners of the Right Place
We work alongside several partner organizations to drive regional economic development and growth.
What community business leaders say
“As we have grown and expanded, The Right Place has been a great partner, most recently in our decision to open our new Industrial Tech Center in Walker. The Right Place was our first call when we decided to expand these services. Their unequaled knowledge coupled with their deep regional connections, and their knowledge of available resources made the decision to grow in West Michigan an easy one. ”Feyen ZylstraNate KoetjeCEO
“For Michigan to truly “win” – we must look at economic development as a team sport – which is why we’re proud to invest in The Right Place. This organization is a perfect example of bringing together the right players – comprised of both business leaders and community leaders – to successfully attract jobs, talent and businesses to our home state of Michigan.”Consumers EnergyGarrick RochowPresident & CEO
“Nobody else goes to work every day with the intention of retaining and creating jobs for the entire West Michigan community. Through their dedicated staff, The Right Place utilizes a variety of tools and contacts to make sure that West Michigan is one of the most attractive places to conduct business in the country. Whether it is convincing a company to relocate to West Michigan, addressing pertinent pending or existing legislation, or providing assistance to current West Michigan companies as they expand their business, The Right Place is always at the ready to get these jobs done.”Medbio, Inc.Chris WilliamsOwner
Latest News & Blogs
All News
Apple Co-Founder Steve Wozniak to Headline Tech Week Grand Rapids 2025
Tech Week returns September 15–20, 2025 with Wozniak headlining the Kick-off event
The Right Place assists Buell Motorcycles with $18.5 million expansion in Cascade Charter Township
Increased customer demand for locally made Buell Super Cruiser model fuels company’s need for 162 new jobs and expanded facilities
The Right Place assists Wolverine Worldwide with $9 million, three-year project to renovate and expand West Michigan headquarters
Rockford campus being reimagined with new workspaces to foster collaboration and innovation while centralizing core business operations
Contact Us
The Right Place serves both current and prospective companies in Greater Grand Rapids, providing one-stop assistance for location, innovation and growth.