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The Right Place

2017-2019 Strategic Plan

Since our founding in 1985, The Right Place has developed and implemented comprehensive strategies to drive long-term economic growth and prosperity in West Michigan. Those strategies have continuously improved, adapting over time to regional, national, and global economic shifts.

Over the years, these strategic plans provided both focus and direction for our work, work that has positively impacted West Michigan in the creation of over 44,000 new jobs and $4.8 billion in capital investment. Building on this success, we present our 2017-2019 Strategic Plan.

This three-year plan was developed with our board of directors, staff, and community partners, along with support from our strategic partners at PwC. While it incorporates many of the same focus areas, we have made changes based on new economic shifts and opportunities.

Click Here to download the full 2017-2019 Strategic Plan.