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Wolverine Coil Spring Co. is recognized as a leader in the metalformed products industry. In years past, product lines included household products like Extinglo™ ashtrays and the Krinkle Cut™ cake slicer, even military hand grenades. As a third-generation family business, they remain focused on developing close customer relationships to provide the most innovative products and services possible. Wolverine provides services in design, engineering, prototyping, tooling, and vendor managed inventory. Products they supply include springs, stampings, clips, multi-slide and fourslide parts, and wire forms.

Wolverine Worldwide, Inc. is an American footwear manufacturer based in Rockford, Michigan. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing brands that comprise their ever-expanding portfolio. From extreme industrial occupational safety footwear, to outdoor high performance outerwear, to everyday accessories, Wolverine Worldwide makes quality products that meet the diverse demands of countless consumers. Just a few brands of their include Keds, Sperry Topsider, Harley Davidson Footware, and Merrell.

We collab with multi-disciplinary teams to do the hard stuff.

interoperability + automation + redesign thinking = AUX

These days we specialize in “Ambient User Experiences.” You can think of that as the seamless integration of digital and physical in any combination thereof.

To accomplish this we practice Nimble Development which is like Agile but without assuming we can prevent failure. Nimble optimizes the most important part of innovation - getting back up.

Our internal joke is that we’re the hairy people in the woods doing the work, but there’s no photographic evidence. That’s because our clients trust us to be reliable and discreet.