Best Practices: Selling & Marketing on Value (Not Price) – Webinar #1
In this opening session, Doug Von Koenig explores the concept of value and what it means in a business context, how it is created, and how sales and marketing professionals can effectively communicate it to their clients.
Webinar Key Topics
- What is Value
- How is it actually created
- How to teach your clients about the Value you enable for them
- Teaching versus pitching
Webinar Overview
In this opening session, Doug Von Koenig explores the concept of value and what it means in a business context, how it is created, and how sales and marketing professionals can effectively communicate it to their clients. A key focus of this webinar is the distinction between teaching and pitching: rather than leading with features or price, attendees will learn how to guide clients toward a clear understanding of the tangible value their solutions provide. This session lays the conceptual groundwork for the two webinars that follow.
This webinar is offered at no cost. Please register to receive your link to attend.