Best Practices: Build Client Agreement Around the Problems You Solve – Webinar #2
This session examines how the right questions can shape a client's perception of your solution and build genuine agreement around the problems you solve.
Webinar Key Topics
- How to ask the right questions so you become the client’s idea of the best solution
- Just being different isn’t being differentiated
- Defining the unique capabilities you bring to the market
- Weaving your unique capabilities into all sales and marketing efforts
Webinar Overview
This session examines how the right questions can shape a client's perception of your solution and build genuine agreement around the problems you solve. Doug Von Koenig will address the important difference between being different and being truly differentiated, walking attendees through how to identify and articulate their unique capabilities and integrate them consistently across both sales and marketing efforts. The goal is a repeatable approach to positioning that resonates with clients and holds up in competitive situations.
This webinar is offered at no cost. Please register to receive your link to attend.