Best Practices: Getting Clients to Focus On Value, Not Price – Webinar #3
The final session addresses one of the most persistent challenges in sales: maintaining price integrity in competitive markets.
Webinar Key Topics
- Being able to consistently charge a reasonable premium to the market
- Even in the most competitive markets (anything Automotive)
- Integration with both your sales and marketing teams
- Neutralizing competitive threat to existing business
- How to insure your many year clients understand and agree to the Value you are providing them
- Making price increases an easier and more successful process for you
Webinar Overview
The final session addresses one of the most persistent challenges in sales: maintaining price integrity in competitive markets. Doug Von Koenig will cover strategies for charging a reasonable premium, neutralizing competitive threats to existing business, and ensuring that long-term clients have a clear and shared understanding of the value being delivered. The session will also provide practical guidance on making price increase conversations more productive and successful. This webinar brings together the concepts introduced throughout the series and prepares attendees for the full ValueSelling Framework® workshop.
This webinar is offered at no cost. Please register to receive your link to attend.