March 28th, 2024

The Right Place assists Celia Corporation with Sparta expansion

Adhesive vinyl film manufacturer to add 52 jobs, invest $6.9 million to expand location in Sparta

Advanced Manufacturing Greater Grand Rapids Business Development Projects

Today, The Right Place, Inc., in collaboration with the Michigan Economic Development Corporation (MEDC), announced that Celia Corporation, dba General Formulations, a manufacturer of adhesive vinyl film used in the print industry for advertising signage, is expanding its operations in Sparta. This expansion project is estimated to generate $6.9 million dollars in capital investment along with the creation of 52 new jobs in Sparta.

The company has seen incredible growth over the years, with all of its manufacturing based in Sparta. Since 1984, the company has grown exponentially and currently employs over 340 individuals in Michigan. The company is looking to purchase a new coating line and a Reverse Thermal Oxidizer (RTO.) The new equipment will replace some aging equipment and add capacity to meet increasing demand.

“General Formulations is excited to continue to invest in additional resources that will help grow the company and help us serve our customers,” noted Brad Buettner, CFO Celia Corporation. “We expect that this investment will generate up to 20 million in additional revenue and support many new quality jobs for our community.”

The company considered alternative locations for this project, including existing facilities in California or Germany, or potentially a new location around Las Vegas, which would help to significantly reduce shipping and logistics costs and expand its customer base. The company chose to keep its growth local due to the talented workforce and capacity.

The Right Place worked closely with the MEDC to ensure the company continued its growth in the region rather than an out-of-state location. They offered support by effectively organizing state and local resources.

“Celia Corporation & General Formulations’ decision to expand its operations in Sparta is a testament to our region’s thriving business environment and skilled workforce,” said Tristan Reuben, Business Development Coordinator at The Right Place and project lead. “We congratulate them on this milestone and look forward to their continued growth and success.”

“The Village of Sparta is proud to have General Formulations as a member of our business community. Their continued investment in the Village and the jobs they provide for area residents are very much appreciated. We look forward to their continued success,” said Jim Lower, Village Manager, Village of Sparta.

For those interested in joining the Celia team, please click here.