February 12th, 2026

The Right Place Launches 2026-2028 Strategic Plan

Today,The Right Place, Inc. has announced the launch of its new three-year strategic plan. The Right Place’s mission is to drive sustainable economic growth and shared prosperity for all in the Greater Grand Rapids Region, and this strategic plan will serve as the organization’s roadmap to success.

Developed in partnership with 550+ community stakeholders, the plan details a strategic framework and three-year roadmap designed to advance a bold vision: positioning Greater Grand Rapids as the most resilient, productive, and equitable regional economy in the nation.

Progress toward the plan’s goals will be achieved through continued commitment to the organization’s core pillars: People, Place, and Prosperity. The Right Place will measure the plan’s impact via the following metrics:

  • 4,500 jobs retained and created by the end of 2028
  • $30 per hour average wage by the end of 2028*
  • $700M in capital investment by the end of 2028
  • $200M in community development investment by the end of 2028
  • 100 industry education partnerships by the end of 2028

The Right Place completed its 2023-2025 Strategic Plan at the end of last year and surpassed its key metrics:

  • 4,153 new and retained jobs on a goal of 4,000
  • $844.2M in new capital investment on a goal of $550M
  • $487.2M in community development investment on a goal of $100M
  • $30.90 average wage on a goal of $26.50*

*This wage goal refers to the hourly rate of jobs created/retained within projects that The Right Place directly works on in its 7-county coverage region (Kent, Lake, Ionia, Mason, Montcalm, Newaygo, Oceana).

View The Right Place’s 2026-2026 Strategic Plan here.