Today The Right Place, Inc., in collaboration with the Michigan Economic Development Corporation (MEDC) and the City of Grand Rapids, announced that DealerOn, Inc. will be expanding in the City of Grand Rapids. This will result in the creation of at least 44 new jobs and a capital investment of $1.6 million over the next three years.

DealerOn provides web platforms, managed social media services, SEO & SEM, lead generation tools, call tracking, and internet lead management for auto dealers. The company is headquartered in Maryland and has more than 200 employees nationwide, serves over 1900 dealerships, and has three office locations. DealerOn’s Grand Rapids office is located at 601 5th St NW Suite 303 Grand Rapids, MI 49504, and currently has 25 employees.

DealerOn has recently experienced increased demand for its services, including a new contract with Ford Motor Company. This growth led them to choose Grand Rapids for the company’s next phase of development.  

"When we started exploring options for expanding our offices in Grand Rapids, Michigan, we were immediately impressed with the community's commitment and partnership with DealerOn,” said Amir Amirrezvani, Co-Founder and Executive Vice President, DealerOn. “CopperRock Construction, The Right Place, and the MEDC were instrumental in bringing our ideas to fruition, and we are thrilled to be working with such excellent partners!"

The Right Place worked in collaboration with the company and MEDC to ensure DealerOn chose to expand in West Michigan. The Right Place also connected DealerOn with workforce development resources at West Michigan Works! to assist with recruitment and training.

The MEDC is supporting the expansion with the approval of a $300,000 Michigan Business Development Program performance-based grant.

“Automotive sales are increasingly moving into the ecommerce realm, and DealerOn’s growth reflects this shift,” said Jen Wangler, Business Development Manager, The Right Place, Inc. “DealerOn’s decision to grow in Grand Rapids is indictive of the region’s tech and automotive strength.”

The City of Grand Rapids is supportive of DealerOn’s plans to expand in the city. “We are pleased DealerOn has chosen the City of Grand Rapids for its next expansion,” said Kara Wood, Managing Director of Economic Development Services, City of Grand Rapids. “We look forward to their continued success as they create jobs and tap into our community’s growing technology workforce.”